
Research Identity
I am an award-winning researcher specializing in culture, communication, and society, employing rhetorical criticism, critical analysis, and qualitative methods (e.g., interviews, digital ethnography, discourse analysis) to examine public discourses, social media activism, and political narratives across Global South and North contexts. My work integrates theories of language, argumentation, and classical philosophy with modern sociocultural practices, focusing on the power of messages influencing perceptions, beliefs, and identities. I also collaborate with quantitative researchers to integrate computational and digital humanity methods into digital culture research.
Research Goal
My long-term research goals include three overarching themes: 1). the role of social media in shaping public opinion, civic engagement, and collective action in the AI era; 2). the transformative impact of digital media and technology on global power dynamics and cultural trends; and 3). comparative political narratives and social justice between the Global South and Global North contexts.
Research Focus
a). The Role of Social Media in Shaping Public Opinion and Civic Engagement in the AI Era
This line of research explores the function of social media in facilitating civic engagement and information democracy in the Global South context such as the contemporary Chinese society. I am particularly interested in studying 1). how the cyber public creates or engages with social media advocates to challenge systematic inequality and facilitate social justice in the digital era; 2). the influence of algorithms affordance (e.g., content moderation policies, AI-driven recommendation system) on creating or breaking new forms of information cocoons, cultural stereotypes or exclusions among global cyber communities.
b). The Impact of Digital Media and Technology on Global Power Dynamics and Cultural Trends
This line of research explores case studies on the revolutionary impact of emerging AI technologies and cyber-cultural trends in transforming global power dynamics and techno-digital landscape. I am interested in how emerging technologies such as large language models (LLMs) influence information ecosystems, cultural stereotypes, and marginalized voices.
c). Comparative Theories of Political Narrative and Social Justice
From a comparative perspective, this line of research explores the nuances of political narrative and digital culture in shaping collective or group identities, cultural stereotypes, inequity across the Global South and Global North contexts. I also investigate how theories of language, translation, and classical philosophy influence modern narrative, cultural, and media practices.
Research Methodology
Rhetorical Analysis, Critical Discourse Analysis, Argument Analysis (Humanistic, Interpretive Approach), Digital ethnography, Qualitative Study, Interview, Digital Humanity Methods (Social Scientific Approach)
Sample Publications
I have published with major international journals in the field of rhetoric criticism or argumentation studies such as Western Journal of Communication, Journal of Argumentation in Context, and Rhetorica. I also published at top international conferences in argumentation studies such as the ALTA Conference of the National Communication Association in the United States and the International Study for the Study of Argumentation (ISSA) in the Netherlands. Please check my Selected Publications for more details.
Research Awards
In the past five years, I have been honored to receive a series of awards recognizing my research in Rhetorical Criticism and Intercultural Communication research. These awards include but are not limited to
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the Top Paper Award from National Communication Association (NCA)
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the Top Student Paper Award (NCA)
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the Best Student Paper Awards from International Communication Association (ICA)
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the Kim Giffin Research Award from the Department of Communication Studies at the University of Kansas.
Please check my selected Academic Awards for more details.
Sample Research Talks
I presented my research in major international conferences in communication and argumentation studies such as
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the ALTA Conference of National Communication Assocation (ALTA)
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International Society for the Study of Argumentation (ISSA) in the Netherlands
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Ontario Society for the Study of Argumentation (OSSA) in Canada
Here, I provide the excerpts of two of my research talks.
Research Talk I
Li, X. (2023, April 5). Understanding the Chinese Dream and Other Dominant Societal Narratives in China: The Power of Rhetorical Methods for Studying Public Intercultural Communication. Presented at the 2023-2024 Research Colloquium at the Department of Communication Studies, University of Kansas. (In-person, 40+ participants)
Note: The talk is sponsored by the Colloquium Series at the Department of Communication Studies at the University of Kansas to foster an environment of inter-collegiate collaborative research in humanistic or social scientific communication. My advisor, Dr. Robert C. Rowland, introduced me briefly at the beginning of the talk.
Research Talk II
Li, X. (2023, September 16). Tell China’s Stories Well: The Power of Rhetorical Criticism in Speech and Debate Related Research for Empowering Chinese Voices in Intercultural Communication. Presented virtually at the 2023 National Teaching Symposium for English Public Speaking and Debate held by Fudan University, Shanghai. (Online, 200+ participants)
Note: This excerpt of my research talk provides a brief introduction of rhetorical criticism as a fundamental humanistic methodology in cultural and communication research. In this talk, I focus on narrative criticism as one genre of the broad spectrum of rhetorical criticism studies.